GOP Primaries: It’s Romney vs Giuliani
Miscellaneous October 30th. 2007, 11:38amI have been following the GOP primaries like never before. I have watched every debate (there’s been 6 or 7 I think) and have been reading about them every day. The main reason I’m following so closely this time around is because I’m a big supporter of Mitt Romney.
I have been really impressed with how well Romney has done considering his lack of name-recognition. He’s pretty far back in the national polls, but the party nominees aren’t decided by a national vote, but are done state by state over time (up until Super Tuesday, when more than 20 states will pick a nominee for each party).
Romney is a smart person and has showed his intelligence and capabilities by focusing on the first two states to vote, Iowa and New Hampshire. Yesterday, CNN reported the most recent poll in Iowa put Romney 23 points ahead of the next contender, Giuliani. That is simply remarkable. The same story also mentions Judd Gregg, a 3-term NH Senator and former NH Governer, endorsing Romney. In NH, Romney’s lead isn’t as large, close to 10 points, but it’s large enough that it won’t be easy for another candidate to take the lead. After New Hampshire, its Michigan, where Romney will likely win, and then South Carolina where he’s in second place.
Opponents say that Romney’s leading in those early states because he has poured so much money in advertising in them. Well, imagine the return that investment is going to give him when he gets all that free press after winning the early states before Super Tuesday… probably millions upon millions of dollars worth (my SEO readers understand this concept — how investing in paid advertising can result in a lot of free or “organic” advertising). Also, to dispute his opponents, you can’t lead the polls just because you’ve advertised, you also have to have to have a good “product”, have a good “offer”, and you have to target the right people (think 40/40/20 rule).
Yesterday, Fred Barnes of the Weekly Standard, published an article on how the Republican race is most-likely a two-man race between Romney (who leads in the early states) and Giuliani (who leads in the national polls). The article paints the two most likely scenarios, though also recognizing that anything could happen between now and Jan 3rd. Either Romney or Giuliani.
One thing that the article doesn’t mention is Romney’s inevitable “Mormon speech.” Many evangelicals that back Romney want him to give a speech similar to JFK’s where he said that he wouldn’t take orders from the Pope. Romney hasn’t ever said that he’s going to do it but it he probably will. Yesterday when he was interviewed by Sean Hannity, he said that “the time may come” for him to address his faith. I think he’ll do it, he just wants to time it right, either just before the Iowa caucus or just before the first southern state votes (South Carolina). That will give him even more free publicity just before Super Tuesday.
December 5th, 2007 at 7:10 pm
What does SEO stand for? And what is the 40/40/20 rule?
December 6th, 2007 at 11:21 am
Well Marcus, considering you’re from another time, I’ll give you the benefit of the doubt. SEO is search engine optimization. The 40/40/20 rule was conceived by an association of direct markerters. Basically, the succes of a direct marketing campaign is a factor of audience (40%), offer (40%), and the creative (20%). My point was that a candidate can’t just lead the polls because he’s advertised the most, he also has to be attrative to the voters and make a good presentation which makes up 60% of the equation.
December 6th, 2007 at 5:42 pm
Thanks.
December 14th, 2007 at 1:15 pm
This post was about Politics, right?
I’m a Romney fan as well. I think that religion should definitely not be an issue, and I hate to see how a lot of people are trying to use that against him.
I live in South Carolina now, but for the past 3 years, I lived in Massachusetts, where Romney was the Governor. He did a great job there. I think he’s extremely smart, and well spoken. I really like the way he’s handled himself in debates and interviews I’ve seen so far. Also am impressed with his responses to Huckabee.
December 14th, 2007 at 2:47 pm
Good to hear! My sister lives outside of Boston and she says that it seems like most people there view him favorably as well.
I should probably post an update on my take of the GOP primaries since just after I posted this, Huckabee began his surge in Iowa and other early voting states as well (SC and FL).