If you had access to a computer and the internet a couple of years ago, you probably saw the numa numa video.  Well, the other day I was checking out the featured videos on youtube and I noticed that one of the related videos had an image of a guy that reminded me of the numa numa dude.  I clicked on it and sure enough, it was Mr. Numa Numa himself.  A few months ago he and his band (yes, he actually has a band), along with the help of Experience Studios, created a new music video called New Numa (this time, the song is in Russian and it was specifcally created for the video but not played by numa numa dude’s band).

Though the video is hilarious and the song is kind of catchy (but kind of annoying after awhile), it’s not what I’m pointing out in this post.  What’s cool is what one company is doing with the numa numa craze to make a profit.  You’ll notice as you’re watching the new numa video, the numa numa guy is wearing a shirt that says newnuma.com on it and he’s wearing a wireless bluetooth headset (the icombi).  If you go to newnuma.com, you’ll see an advertisement for a new numa video contest.  Wiresaremessy.com, a site that only sells the icombi, is sponsering the contest and giving away big cash prizes for 1st, 2nd, and 3rd place (the winner receives $25k). 

Though it’s quite a gamble, I think its really cool marketing to sponsor a world wide video contest like this and promote/sell a product that fits the demographic like a shoe.  Hopefully, for wiresaremessy.com’s sake, the gamble pays off.