Today’s keynote speaker was George Kliavkoff, Chief Digital Officer at NBC. His presentation was actually an interview done by a senior writer at Fortune Magazine, Adam Lashinsky. The best part was probably Adam’s questioning — he really grilled the NBC exec on everything from hulu.com to his relationship with Steve Jobs. I didn’t realize that hulu had finally launched the full version of the site until I visited it today; it’s been up now for a couple of months supposedly. It actually looks really nice — quite applesque. I’m interested to see how well it does compared to distribution on itunes and how big it will be compared to Youtube (though they aren’t really competing for content; instead they will be competing for eyeballs).

The best part of the today’s sessions was definitely the “You don’t know jack!” session. ad tech invited about 6 or 7 teens (dubbed millenials or the millenial generation) from the bay area and asked them what devices or services that can’t live without, what they they thought of sms advertisements, freerice.com, virality, etc. The kids were pretty sharp so they were likely a bit ahead of the curve when compared to their contemporaries but it definitely gives you an idea of what direction they are heading.

One thing that I’ve really appreciated at ad tech is not only the quality of the speakers but the quality of the moderators and interviewers. They’ve seemed to have hired a bunch of senior journalists from big newspapers and the quality of their questions and statements is noticed. Even if the content in tomorrow’s session is weak, the conference has already paid for itself several times over. I would definitely recommend it to anyone in the marketing industry.