Over the last week, I’ve noticed my ad spend in yahoo going up. I just recalled Yahoo sending me an email about their “improved” content match so I logged into the account to take a closer look and sure enough, the increased ad spend was coming from this “improved” content match. Problem is, the return on the ad spend was no where near what it had been before the “improvement” was made. Try to solve your problems by sticking it to your advertisers Yahoo? Yeah, that’s going to go real far. I can’t wait to hear the outcry. Somebody really needs to go in there and turnaround that fast-sinking ship.