Last week I attended my second Consumer Electronics Show. I went as a representative/buyer for my employer, Sewell Direct, along with Preston Wily (our Director of Business Development) and Cameron Postelwait, one of our purchasing/marketing managers.
From an internet retailer’s perspective, the show was absolutely overwhelming. Just about every product displayed at CES could fit into our product line so we had to be very selective. We decided to focus on manufacturers that are willing to work directly with resellers since that’s where we’ve experienced most of our success.
This year our trip to CES was far more productive than last year. Last year we looked for more products that fit within our niche and were cheap so that we didn’t tie up our limited capital by stocking the product. This year, instead of looking for products that fit our niche, we looked for the business opportunities that would make us money. We’ve found that our customers aren’t afraid to spend money with us and that there is a demand for high-end products within our niche.